Posted by Sandy Cordell

Keep your social media posts concise—under 50 characters is ideal! Long posts get cut off with an ellipsis on platforms like Facebook, requiring a click to “See More.” Most users won’t bother. Quick Tips for Impactful Posts:

  • Brevity is key: Short posts grab attention fast.
  • Use power words: Phrases like “Partner with us,” “Together we can,” or “Join our community” spark connection and action.
  • Drive traffic: Always link back to your website.
  • Go viral with video: Facebook suggests videos under 1 minute or stories under 20 seconds for maximum engagement.
In a world where attention spans are just 8.25 seconds, every word matters. Craft clear, compelling posts to make your Rotary club’s voice stand out and inspire action.
Challenge: How will you stop the scroll with your next post?

Need help with content? Contact your district Public Image team for support! Club Content Creation Request